AMAN
A pure oasis at the edge
of the Sea of Cortez
BACKGROUND
I joined Resonance Consultancy as a Senior Copywriter in 2017 to work with brands like Costa Palmas, a 1,000-acre resort development in Mexico featuring hotels and real estate offerings from Four Seasons and Aman.
ROLE
Working closely with the Creative Director, I was responsible for articulating and crafting key messages, brand personality and essence of the development, and used these findings to name the property, Amanvari.
I also assisted in developing the blueprint for the brand treatment in-market internally and externally, ensuring strict adherence to the vision, positioning and distinction.
1
SITE VISIT
32
HOURS OF RESEARCH
4570
WORDS WRITTEN
CHOICE WORDS
Aman creates sanctuaries where guests and residents enjoy sensations of solitude and escape combined with the warmth of belonging. On an estuary where mountains and sea, wild desert and lush farmland meet, Aman’s new destination will offer a peaceful, privileged oasis at the edge of the Sea of Cortez.