AVENUE BELLEVUE
A bold new idea of home
BACKGROUND
Fortress Development enlisted Resonance in 2018 to name and position a new mixed-use development designed to become a vibrant gathering place in Bellevue, WA.
ROLE
As the Senior Copywriter on the project, I was instrumental in developing a brand platform that seamlessly blended community nostalgia with the developer's vision for an inclusive, worldly future. This platform included development principles, positioning, and brand pillars that highlighted the project's unique offerings.
My storytelling efforts set the stage for creating a compelling name and branding that resonated with both the local community and international visitors. My work included developing multi-platform collateral and contributing to an ambitious presentation center that showcased the opportunity and the world-class team behind it.
12
HOURS OF INTERVIEWS
16
NAME IDEAS
5190
WORDS WRITTEN
Crafting an elevated narrative
Weaving tales with depth
I worked closely with the creative team to ensure that every piece of content, from taglines to long-form copy, reflected the brand's identity and mission. My expertise in storytelling allowed me to weave together the brand's sense of place, values, and aspirations into a narrative that was both engaging and authentic. I also played a key role in strategizing and conceptualizing campaigns that aligned with the brand essence.
Every space is crafted to perfection to ensure harmony and balance. Each home is smart, functional, and elegantly appointed with top-of-the-line fixtures from the most celebrated global brands. With extreme attention to detail, every aspect of the home has been carefully chosen and designed to enhance the art of living.
CHOICE WORDS
