SIMPLY BARE
Organic cannabis handcrafted in Canada
BACKGROUND
Simply Bare Organic, a premium cannabis brand from Canada, encountered significant hurdles with their content strategy. Their digital presence lacked cohesion, resulting in a low follower count and minimal engagement on social media platforms. Additionally, their website suffered from low traffic, further impacting their overall online visibility.
ROLE
Taking on the responsibilities of content director, I was tasked with transforming the brand's fragmented and underperforming digital footprint into a vibrant and engaging presence that truly represented the premium nature of Simply Bare. This required not only to establish clear brand guidelines and a consistent look and feel but also to create authentic and engaging content that resonated with the right consumers. Within the first six months of my tenure, the brand's online presence underwent a significant transformation.
6300
INSTAGRAM FOLLOWER GROWTH IN 6 MONTHS
47%
INCREASE IN WEBSITE TRAFFIC
32%
UPLIFT IN PRODUCT SALES
A handcrafted approach
Storytelling Rooted in Nature
Collaborating with a creative agency to design a look and feel, we aimed to capture the essence of the natural world, infusing it into the Simply Bare brand identity. We developed a visual style that reflected the purity and authenticity of the brand, drawing inspiration from organic textures, a terpene-focused color palette, and intriguing landscapes to create a cohesive and inviting aesthetic. This new look not only resonated with our audience but also reinforced Simply Bare's commitment to natural and sustainable practices. The result was a visually stunning and harmonious brand presence that truly stood out in the market.
